Business simulations and skills assessment that show what people can actually do.
We are the company behind Eureka Simulations and Pro Evaluation System. Your students or your teams make real decisions in a simulation, and you get evidence of their skills, not just of what they know. 18 of our simulations were co-developed with IESE Business School faculty.
Kudzu Partners is an education technology company founded in Barcelona in 2016. It builds Eureka Simulations, a business-simulation platform with 2,000+ simulations, 18 of them co-developed with IESE Business School faculty, and Pro Evaluation System, a platform for 360°, competency and peer assessment. 46,000+ participants have trained with them at business schools, universities and companies in Europe and Latin America.
Business schools
Flagship simulations co-developed with IESE faculty for MBA and executive programmes: several rounds, team against team, a live instructor dashboard, and every decision recorded as evidence for Assurance of Learning.
An institutional licence to 2,000+ simulations for any course, many of them designed to run in a single class, plus 360° and peer assessment of soft skills with automated reports.
Soft-skills assessments, climate and wellbeing surveys, 360° feedback and before-and-after evaluations of your programmes, with a report for every student and dashboards for the institution.
Simulations set in your sector and 360° and competency assessment, to develop your people and to decide on evidence who you promote. From 15-minute formats to full programmes, white-label.
Participants run a company, a negotiation or a supply chain in a simulation, alone or team against team, in the browser.
Measure
Every decision is recorded. 360°, competency and peer assessments add how others see each person.
Prove
A report for every participant, dashboards for faculty and HR, and exportable evidence for accreditation.
Our products
Business simulations
Simulations in which teams make decisions and see what they lead to: strategy, supply chain, AI, negotiation, sustainability and more. 18 co-developed with IESE faculty, 2,000+ in the catalogue.
Twelve challenges, each with the simulations and assessments that train it. Open one to see what participants do.
Executive Leadership
Strategic vision and high-impact decision making.
Take on the CEO role of a manufacturing company where you'll make strategic decisions across marketing, operations, finance, logistics, and HR simultaneously. Present results to a real board of directors, negotiate financing with banks and labor agreements with unions. Compete against other teams across 5 geographic markets in an immersive experience that develops systems thinking and leadership under real stakeholder pressure.
360° leadership competency assessment with personalized action plans.
Variable | All levels
Supply Chain
Inventory management, global logistics and bullwhip effect.
Experience the famous bullwhip effect in real-time by taking a role in the supply chain: retailer, wholesaler, distributor, or factory. Observe how small demand variations amplify throughout the chain, causing inventory excess or stockouts. Learn to coordinate with other echelons, optimize orders, and reduce logistics costs in a competitive multiplayer environment.
International logistics and production of 3D printers across five markets.
3-8h | MBA
Operations
Process optimization, quality and production capacity.
Manage end-to-end operations of a cosmetics company: from raw material procurement to final product sales. Make integrated decisions on sourcing, production planning, inventory management, and distribution. Master key concepts like lead time, reorder point, manufacturing capacity, and CAPEX allocation while balancing operational efficiency with customer service.
Global manufacturing operations management with integrated decisions.
2-3h | MBA
B2B Entrepreneurship
Idea validation, team building, and fundraising.
Live the complete experience of building a B2B startup from scratch. Form your founding team by selecting complementary profiles, develop your product iterating with real feedback, acquire your first enterprise customers, and prepare a compelling investor pitch. Face the critical decisions of an early-stage startup: product pivots, limited resource allocation, and fundraising timing.
Team behavioral profiles to understand work dynamics.
<10 min | All
Marketing Strategy
Positioning, pricing, and market incursion.
Compete against other teams making strategic marketing, product development, and R&D decisions across multiple rounds. Define your brand positioning, set competitive prices, allocate budget across advertising channels, and launch product improvements. Analyze market data, anticipate competitor moves, and adjust your strategy to gain market share and maximize profitability.
Competitive marketing simulation where teams compete for market share.
3-8h | MBA
ESG Sustainability
Balance between profitability and corporate sustainability.
Face the fundamental climate change dilemma: the conflict between individual economic growth and collective planetary stability. Represent a country or company deciding production levels that generate CO₂ emissions. Observe how individual decisions impact global temperature, navigate critical tipping points, and experience the 'Tragedy of the Commons' in an international climate negotiation context.
Navigate the unique complexity of healthcare where physicians, administrators, patients, insurers, and regulators have legitimate but frequently conflicting interests. Make decisions that balance care quality, cost control, and accessibility. Learn to build consensus, manage divergent expectations, and lead organizational change in a highly regulated and emotionally charged environment.
Learn to implement AI in real business contexts by managing the complete lifecycle: from data collection and quality, through model training, to deployment and production monitoring. Experiment with discriminative and generative AI in a banking context, face ethical dilemmas using the FATE framework (Fairness, Accountability, Transparency, Ethics), and discover how to balance technical innovation with corporate responsibility.
AI simulation co-developed with IESE and Prof. Javier Zamora. Experience AI applications in banking with personalized assessment using the FATE framework.
Master the art of multi-party negotiation in scenarios where multiple actors have partially aligned and partially opposing interests. Apply game theory under time pressure, identify ZOPAs (zones of possible agreement), build coalitions, and navigate shifting power dynamics. Learn when to compete and when to collaborate to create sustainable value that benefits all parties.
A 360° assessment of 20 leadership competencies, with the view of managers, peers and direct reports.
Variable | All
Emotional Intelligence
Self-awareness and team management.
Develop the critical soft skills that distinguish exceptional leaders. Improve your self-awareness through structured feedback from multiple perspectives, understand your communication style and its impact on others, and develop empathy to manage diverse teams. Identify strengths and development areas with AI-generated personalized action plans to accelerate your professional growth.
Learn to execute complex projects by managing multiple interdependent variables, limited resources, and stakeholders with diverse expectations. Develop skills in realistic planning, risk identification and mitigation, and effective progress communication. Lead organizational change processes by understanding human resistance and building support coalitions for sustainable transformations.
Improve your ability to make effective decisions in contexts of uncertainty and complexity. Practice structured analysis of incomplete information, identification of cognitive biases in yourself and others, and consensus building in diverse teams. Learn to balance intuition with data, speed with precision, and individual decisions with group processes to consistently achieve better results.
How many doughnuts to make under uncertain demand: the newsvendor problem.
<1h | Intro
Academic backing
Built with the faculty who teach them
18 of our simulations were co-developed with IESE Business School professors, among them Javier Zamora, Jaume Ribera, Álvaro San Martín, Pascual Berrone, Kandarp Mehta and Guido Stein.
46,000+participants trained
2,000+simulations
18co-developed with IESE faculty
23,000+evaluations completed
They are used by business schools and universities in Europe and Latin America, among them:
IESE Business School
IPADE Business School
INALDE Business School
UIC Barcelona
Universidad de los Andes
AESE Business School
“The collaboration with Joaquim, director of Pro Evaluation System, was not only efficient—completing the project in 10 weeks—but also reflected a deep understanding of the importance of work-family balance and leadership development. Over 4,000 people have benefited from this project.”
Mireia las HerasProfessor of Managing People, IESE Business SchoolDirector of International Center for Work and Family (ICWF)
Custom development
Need something that does not exist yet?
We build it with you. These are the four ways we usually do it.
Co-develop a simulation
With your faculty or your experts, as we have done 18 times with IESE. You bring the case and the learning goals; we design, build and run it.
Kudzu Partners is an education technology company founded in Barcelona in 2016. Since then we have co-developed business simulations with business-school faculty and built the assessment platform that measures what those simulations develop.
Joaquim Virgili, the founder, leads product. Joaquín Sánchez-Rex, who spent fifteen years in university management in Spain and Mexico, joined as CEO in September 2026. We have teams in Barcelona and Medellín.
Buying through a tender, a framework agreement or a purchase order? We send the company documents, answer security questionnaires and sign the data-processing agreement.
An education technology company based in Barcelona (Spain). We build business simulations (Eureka Simulations) and skills assessment (Pro Evaluation System) for business schools, universities and companies, and we have co-developed 18 simulations with IESE Business School faculty.
How are Eureka Simulations and Pro Evaluation System related?
They are our two products and they work together. In Eureka, people make decisions in a simulation; in PES, their skills are assessed through 360°, competency and peer evaluations. You can use either one on its own.
Who uses them?
Business schools such as IESE, IPADE and INALDE, universities such as UIC Barcelona and Universidad de los Andes, and companies that use them to develop and assess their people. 46,000+ participants have trained with our simulations.
Do you work with companies?
Yes. Eureka for Enterprise brings simulations set in your sector to corporate learning, and Pro Evaluation System covers 360° feedback and competency assessment for HR teams.
Can you build a simulation for us?
Yes, in three ways: we co-develop it with your faculty or experts, your team builds it with Eureka Express, or you bring a simulation you already have to the platform.
Does it work with our LMS and our data-protection rules?
Yes. The platform connects to Moodle, Canvas, Blackboard and other LMSs through LTI and supports SAML 2.0 single sign-on. Data is hosted on AWS in the European Union (Ireland), under GDPR and a data-processing agreement with each client.
How much does it cost?
It depends on the product and the format: one simulation for a single course, an annual institutional licence or a programme for a company. We send a quote after a 30-minute call.
Let's plant the seed
Tell us what you need
Leave your details and the right team will get back to you: simulations, assessment or custom development.
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Simulations
Assessment
Mireia las HerasProfessor of Managing People, IESE Business SchoolDirector of International Center for Work and Family (ICWF)
IESE Business School
IPADE Business School
INALDE Business School
UIC Barcelona
Universidad de los Andes
AESE Business School